Have you come across online advertisements where companies claim to provide mystery shoppers on their website? Wondering what the heck is mystery shopping? Then read on to know more. The salesperson plays a pivotal role in any organization. A sales person can make or break a sale, http://blog.oxfordcollegeofmarketing.com/2014/10/17/the-important-role-of-sales-in-an-organisation/.
Demystifying Mystery Shopping
Mystery shopping is nothing but going into a store or retail place just for the purpose of evaluating its services without the knowledge of the service personnel at the shop. The mystery shopper pretends to be a regular customer and enters a store pretending to look for or purchase a particular item. This mystery shopper can either be directly employed by the store or the store can employ a firm, which then sends the shoppers to the store. The major purpose of a mystery shopper is to evaluate the performance of employees and to provide a detailed report to the store owner.
Traits to Look for in a Mystery Shopper
Though there is no hard and fast rule, which lists the qualities of a mystery shopper it pays if you have a few basic traits. The major factor is that the mystery shopper must be able to blend in with other shoppers and should not be identified easily. Also a flair and love for interacting with the sales personnel is an added benefit in this field.
Mystery Shopping is not all Fun
Though the prospect of being paid to shop looks fun and like a dream come true, you have to remember that mystery shopping is a pretty serious business. The reports a mystery shopper generates have the potential to make or break careers. Trust, integrity and professionalism are the important characteristics of a mystery shopper. Apart from these characteristics shoppers should also have a good memory so that they can produce accurate reports.
Why Mystery Shoppers play a Pivotal Role for the Success of a Business
Mystery shoppers are used across all verticals. Though they are popular in retail sales they are also employed in automobile industry, fine dining, service based industries and so on. It has been proved that stores that employ mystery shoppers have improved their sales exponentially. This is because stores are able to get a clear figure on the customer satisfaction levels.
Once they get an idea, they are able to rectify mistakes easily and are able to guide employees in the right direction. Mystery shopping is not only useful to help employers judge their employees but it also helps in figuring their rivals and to out beat them. Mystery shopping keeps everyone on their toes and motivates employees to deliver their best always.
What you must do before hiring a Mystery Shopping Firm?
Before hiring a company to carry out your mystery shopping it pays to take a good look at your current customer service. This helps you to provide an insight on areas that you must evaluate. Also make a thorough checklist of all that you wish to grade. Once you have this in place you can clearly specify your requirements to the firm.